Market Opportunity
Email marketing drives $36 for every $1 spent. E-commerce brands need welcome sequences, abandoned cart emails, and promotional campaigns — but most write terrible emails. AI can draft persuasive copy that converts.
The Idea
Specialize in email copywriting for DTC and e-commerce brands. Write welcome sequences (5–7 emails), abandoned cart recovery flows, product launch campaigns, and weekly newsletter content. Use AI to generate first drafts based on brand voice guidelines, then refine for emotional hooks and urgency triggers. Charge per sequence ($500–2,500) or monthly retainer.
Key to Success
- Study top DTC brand emails — learn their structure: hook, problem, solution, social proof, CTA
- Build swipe files of high-converting subject lines organized by industry and occasion
- Offer a free email audit as lead gen — review a prospect's existing emails and show what you'd improve
AI Tools to Leverage: ChatGPT, Claude, Klaviyo, Mailchimp, Really Good Emails