Market Opportunity
Companies run ads on Google, Meta, TikTok, LinkedIn, and programmatic — each with its own dashboard. Nobody is connecting the dots across platforms. A service that unifies marketing data and finds cross-channel insights fills a desperate need for marketing directors.
The Idea
Become a marketing analytics specialist. Aggregate data from all ad platforms (Meta, Google, TikTok, LinkedIn), email marketing (Klaviyo, Mailchimp), and web analytics (GA4). Use AI to find correlations: which ad creative drives the highest LTV customers, which channel has the best assisted conversion rate, where budget should shift.
Key to Success
- Build a unified marketing dashboard template — one view that pulls from 5+ data sources
- Learn attribution modeling basics — last-click vs multi-touch attribution changes every budget decision
- Offer a 'Marketing Audit' as a one-time service ($1k–3k) as an entry point to ongoing retainer relationships
AI Tools to Leverage: Google Analytics 4, Looker Studio, Supermetrics, ChatGPT, Google Sheets