Market Opportunity
Direct translation kills marketing. 'Got Milk?' translated literally means nothing. Transcreation — creatively adapting marketing messages for different cultures — is a premium service. AI drafts initial adaptations; human creatives refine for cultural resonance.
The Idea
Offer marketing transcreation: adapt ad campaigns, slogans, landing pages, and brand messaging for different cultures. Not translation — recreation. Use AI to generate initial culturally-adapted versions, then refine with native copywriters. Target global brands, ad agencies, and DTC brands launching in new markets. Premium pricing: $0.15–0.30 per word.
Key to Success
- Build a network of native copywriters in 5–10 markets — AI does first pass, humans do creative adaptation
- Create 'cultural brief' templates capturing humor styles, taboo topics, color meanings, and cultural references per market
- Showcase before/after examples — 'here's the literal translation, here's our transcreation that actually converts'
AI Tools to Leverage: ChatGPT, Claude, DeepL, Canva, native copywriter network