Market Opportunity
Top candidates choose where to work based on employer brand. Companies need LinkedIn content, careers page copy, employee testimonial videos, and 'day in the life' content that showcases culture. AI drafts this content; you provide the strategic employer branding direction.
The Idea
Create employer branding content for companies. Write LinkedIn posts showcasing company culture, produce employee spotlight articles, script testimonial videos, rewrite careers pages, and design 'Why Join Us' decks. Use AI for first drafts and design; you provide employer branding strategy. Charge retainer or per project.
Key to Success
- Interview 5–10 employees to capture authentic culture stories — generic 'great culture' content repels candidates
- Create an 'Employer Brand Playbook' with content pillars: culture, growth, impact, team, benefits
- Use AI to repurpose one employee interview into 5 content pieces: LinkedIn post, blog article, video script, Instagram story, newsletter feature
AI Tools to Leverage: ChatGPT, Canva, Descript, LinkedIn, Notion