Market Opportunity
Aspiring entrepreneurs need structure. A guided business planning workbook that walks through business model, market research, financial projections, and launch planning — in an approachable, non-MBA format — helps people move from idea to action.
The Idea
Build 'The Business Launch Workbook.' Sections: idea validation, target customer persona, competitive analysis, business model canvas, pricing strategy, financial projections, marketing plan, 90-day launch timeline, and weekly accountability check-ins. Guided prompts throughout. Beautiful, professional design. Price $29–59.
Key to Success
- Use PLAIN English, not MBA jargon — your target audience is first-time entrepreneurs, not consultants
- Include REAL examples and case studies throughout — abstract frameworks without examples don't sell
- Create industry-specific variants: 'Launch Your Bakery', 'Start Your Coaching Business', 'Open Your Etsy Shop'
AI Tools to Leverage: Canva, ChatGPT, Notion (template companion), Etsy, Gumroad