Market Opportunity
Email lists decay 20–30% annually. A re-engagement sequence cleans inactive subscribers and a win-back sequence recovers lost customers. Both are higher-ROI than acquiring new subscribers. Templates for these specific campaigns are perennially needed.
The Idea
Build re-engagement and winback email templates. Re-engagement flow: 'We miss you', 'Is this still relevant?', 'Last chance before unsubscribe'. Winback flow: 'We noticed you left', 'Here's what's new', 'Come back offer'. Include subject line split-test recommendations. Price $19–29.
Key to Success
- Re-engagement emails should be SHORT and direct — inactive subscribers won't read long emails
- Include the 'sunset policy' template — the email that says 'we're unsubscribing you' — this improves deliverability
- Customer winback offers should be genuinely good — a weak discount won't bring back someone who churned
AI Tools to Leverage: Klaviyo, Mailchimp, ConvertKit, ChatGPT, Canva