Market Opportunity
Small business owners, marketers, and creators need design skills but have zero training. AI design tools (Canva AI, Midjourney, DALL-E) now enable non-designers to create professional graphics. A course bridging AI tools + basic design principles has massive addressable market.
The Idea
Create 'AI Design for Non-Designers.' Curriculum: design fundamentals (color, typography, layout) in plain English, Canva AI mastery, Midjourney for marketing graphics, creating brand-consistent visuals with AI, social media design templates, and presentation design. Hands-on projects. Price $49–99.
Key to Success
- Teach DESIGN PRINCIPLES, not just button-clicking — students need to know WHY a design works, not just HOW to make it
- Include 'design critique' sessions — reviewing student work builds skills faster than any tutorial
- Create industry-specific design tracks: real estate graphics, restaurant menus, fitness social posts
AI Tools to Leverage: Canva, Midjourney, DALL-E, ChatGPT, Loom