Market Opportunity
College costs $100k–300k per child. Parents are terrified and confused about: 529 plans, FAFSA optimization, scholarship strategies, loan options, and ROI of different schools. A course guiding parents through college financial planning serves a high-stakes, high-emotion market.
The Idea
Build 'College Financial Master Plan.' Modules: understanding the real cost of college, 529 plans and other savings vehicles, FAFSA and CSS Profile optimization (legal strategies to maximize aid), scholarship search and application strategy, student loan comparison, evaluating ROI by school and major, and having the money conversation with your teenager. Price $99–199.
Key to Success
- FAFSA optimization alone is worth the course price — many parents leave $10k+ in aid on the table
- Include a 'College Cost Calculator' comparing total cost, expected aid, and ROI for specific schools
- Launch in sophomore/junior year of high school — this is when parents start panicking about college costs
AI Tools to Leverage: ChatGPT, Google Sheets, Loom, Canva, Teachable