Market Opportunity
Companies launch branded podcasts for: thought leadership, employer branding, customer education, and industry influence. Corporate budgets are 5–10× consumer budgets. B2B podcast production commands premium pricing ($2k–5k/episode).
The Idea
Offer corporate podcast production. Services: strategy and format development, guest sourcing and booking, remote recording management, professional editing, compliance review (for regulated industries), internal distribution, and ROI reporting. Price $2,000–5,000/episode or monthly retainer.
Key to Success
- B2B sales cycle is LONGER — build relationships with marketing directors, not individual podcasters
- ROI reporting is essential — corporate clients need to justify podcast spend to their leadership
- Offer internal distribution (company intranet, Slack, email) in addition to public platforms
AI Tools to Leverage: Riverside, Descript, SquadCast, Canva, Transistor