Market Opportunity
Independent podcasters struggle with discovery. A podcast network that cross-promotes shows to each other's audiences — and sells network-wide advertising — creates value for both podcasters (growth) and advertisers (reach).
The Idea
Build a niche podcast network. Recruit 10–20 podcasts in one category (business, health, true crime, tech). Offer: cross-promotion between shows, network-level ad sales (higher rates than individual shows), shared production resources, and community. Take 20–30% of network ad revenue.
Key to Success
- Network curation matters — shows must be quality and on-topic; one bad show hurts the whole network's reputation
- Network ad sales command 3–5× higher CPM than individual podcast ads — this is the core value proposition
- Start with a TIGHT niche — 'B2B SaaS Founder Podcasts' network is more valuable than 'Business Podcasts' network
AI Tools to Leverage: Transistor, Chartable, Notion, Slack, Stripe