Market Opportunity
Eco-conscious consumers actively research sustainable alternatives for everyday products. They're willing to pay premium prices for verified sustainable goods — generating higher commissions. The 'green recommendation' space has passionate readers and less competition.
The Idea
Create a sustainable product review site. Categories: zero-waste kitchen, ethical fashion, clean beauty, eco-friendly home, sustainable tech. Review criteria: materials, manufacturing ethics, packaging, certifications (B Corp, Fair Trade), and actual performance. AI assists with research; you verify claims.
Key to Success
- Greenwashing detection is your VALUE — readers trust you to identify fake 'eco-friendly' marketing
- Explain WHY a product is sustainable — manufacturing process, material lifecycle, company practices — not just 'it's green'
- Partner with sustainable brands for direct affiliate relationships beyond Amazon
AI Tools to Leverage: ChatGPT, WordPress, Ahrefs, Canva, EarthHero affiliate