Market Opportunity
B2B and SaaS companies need 'customer testimonial' style UGC — product demos, case study videos, onboarding walkthroughs, review-style content. B2B UGC is underserved (most UGC is consumer products) and has higher budgets.
The Idea
Specialize in B2B and SaaS UGC. Create: product demo videos (showing real usage), customer testimonial-style reviews, onboarding and tutorial content, comparison videos, and 'day in the life with [software]' content. Target: SaaS marketing teams, B2B service companies, and tech startups.
Key to Success
- B2B UGC needs TECHNICAL ACCURACY — you must actually understand and use the product; fake demos get caught
- LinkedIn is the distribution channel — B2B marketing teams discover UGC creators on LinkedIn, not TikTok
- Case study videos are the highest-value format — companies pay $500–2,000 for a professional customer story video
AI Tools to Leverage: Loom, CapCut, Canva, ChatGPT, LinkedIn