Market Opportunity
Brands know they NEED UGC but don't know: how to source creators, what content types work for their industry, how to manage UGC campaigns, or how to measure ROI. A UGC strategy consultancy serving marketing teams fills this knowledge gap.
The Idea
Offer UGC strategy consulting. Services: UGC audit of brand's current content, UGC strategy playbook (which formats, which platforms, which creator types), UGC campaign management, creator sourcing and vetting, and ROI measurement framework. Charge $2k–5k per strategy engagement.
Key to Success
- Data-DRIVEN recommendations — use AI to analyze competitors' UGC performance and recommend formats
- Include a 'UGC Playbook' deliverable — a repeatable process document the brand's team can use after your engagement
- Creator NETWORK access — connect brands with your vetted creator network as part of the consulting value
AI Tools to Leverage: ChatGPT, Canva, Notion, Google Analytics, Miro