Market Opportunity
Dog owners invest in quality collars/leashes — $30-80/set replaced every 1-2 years. Beautiful designs, durable materials, size inclusivity, matching sets.
The Idea
Build premium dog collar and leash brand. Durable nylon, biothane, leather. AI pattern designs. Size XS to XL. Matching human + dog accessory sets.
Key to Success
- DURABILITY testing — withstand pulling, chewing, weather
- Size INCLUSIVITY — giant breeds as well as tiny
- Matching SETS — collar+leash+harness+bag holder = 4x AOV
AI Tools to Leverage: Midjourney, Canva, Shopify, manufacturer sourcing, Instagram